Microsoft 365 Copilot for Sales and Marketing QADMCPSMA-QA

QADMCPSMA-QA
Cena na vyžiadanie

Copilot for Marketing & Sales is a practical, hands-on course designed to help marketing and sales professionals unlock the transformative potential of Microsoft 365 Copilot. Through real-world use cases, such as consumer segmentation, campaign planning, image creation, and activity optimization, participants learn how to integrate Copilot into their workflows to accelerate insight generation, streamline content creation, and optimise performance. The session provides guidance on adopting a human-first approach, ethical considerations, and readiness for future AI developments, equipping learners with the mindset and skills to experiment confidently and lead Copilot-driven use for marketing & sales activities.

Critically assess how Copilot integrates with Microsoft 365 tools to drive innovation, productivity, and measurable business outcomes across the marketing function.
Benchmark Copilot’s capabilities by comparing its features and impact with both traditional marketing tools and other AI technologies, enabling informed decisions about tool adoption and value.
Apply Copilot to generate actionable insights, automate complex workflows, and create high-impact content at scale.
Select and adapt Copilot use cases to solve diverse marketing challenges, including segmentation, customer journey mapping, creative development, and ROI analysis.
Troubleshoot, refine, and optimise Copilot-driven processes for continuous improvement.
Identify and address the limitations, risks, and ethical considerations of Copilot and AI-powered marketing.
Anticipate and leverage emerging trends (such as Copilot agents, generative AI, and hyper-personalisation) to maintain a competitive edge.

Microsoft 365 Copilot for Sales and Marketing

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