Understanding customers is more critical than ever in today’s data-rich environments. This ICAgile-accredited micro-credential helps learners apply AI tools to uncover customer behaviours, simulate feedback, and generate actionable [...]
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Understanding customers is more critical than ever in today’s data-rich environments. This ICAgile-accredited micro-credential helps learners apply AI tools to uncover customer behaviours, simulate feedback, and generate actionable insights. Participants will explore how generative AI can support profiling, pattern recognition, and strategic decision-making, while maintaining ethical standards and human oversight. The course focuses on responsible use of AI to enhance customer understanding and drive product and experience innovation.

  • Generate and analyse AI-driven customer profiles, identifying risks and opportunities
  • Apply AI techniques to uncover behaviours and validate relevance
  • Design and simulate customer feedback collection using generative tools
  • Use insights to inform product development, customer interactions, and strategic planning
  • Evaluate ethical implications of AI in profiling and decision-making

Mám záujem o vybraný QA kurz